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Un donatore moltiplica la vita è la campagna di comunicazione per la donazione di organi e tessuti realizzata dal Ministero della Salute in collaborazione con il Centro Nazionale Trapianti e le principali associazioni di volontari e di pazienti di settore: Associazione italiana per la donazione di organi, tessuti e cellule (AIDO), Associazione nazionale emodializzati (ANED), Confederazione Forum nazionale delle associazioni di nefropatici, trapiantati d’organo e di volontariato (FORUM), Associazione cardio-trapiantati italiani (ACTI), Associazione italiana trapiantati di fegato (AITF), Federazione nazionale associazioni di volontariato malattie epatiche e trapianto (LIVER POOL), Associazione Marta Russo e Associazione donatori midollo osseo (ADMO).




L’iniziativa centrale della campagna è rappresentata dall’attivazione di una vera e propria piazza virtuale,, dedicata integralmente al mondo delle donazioni e dei trapianti d’organi, al funzionamento della quale contribuiranno tutti gli attori coinvolti nella campagna.

Realizzato in collaborazione con l’Università di Roma Tor Vergata, fornisce una panoramica a 360 gradi sulle tutte le questioni collegate alla donazione e al trapianto di organi, cellule e tessuti. Oltre a contenere informazioni e approfondimenti sui principali protagonisti della rete trapiantologica italiana (istituzioni centrali e locali, associazioni di pazienti e volontari) il sito permette di ottenere indicazioni pratiche sulla donazione e sul trapianto, in modo da rispondere alle diverse domande ed esigenze informative espresse dai cittadini sulla normativa, sul sistema delle dichiarazioni di volontà, sulle modalità di prelievo e trapianto, sui servizi esistenti sul territorio e sui dati epidemiologici.

La sezione multimediale contiene in modo organico tutto il materiale prodotto negli anni più recenti, per favorire la diffusione della cultura della donazione. Sono pubblicate in quest’area le campagne di sensibilizzazione realizzate dalle istituzioni e dalle associazioni, le interviste agli esperti medici, e saranno pubblicati presto anche i più significativi contributi video inviati dagli utenti, che permetteranno di raccogliere e presentare esperienze personali, testimonianze, iniziative locali e altre segnalazioni. Un ruolo speciale, in questo caso, lo avranno proprio le associazioni, chiamate a convogliare nella “piazza virtuale” la loro importante attività sul territorio.


In chiave interattiva, il sito permette anche di effettuare sondaggi tra gli utenti e rispondere a curiosità sul tema della donazione.

Per rafforzare la presenza sul web e coinvolgere le generazioni più giovani, la campagna sarà presente anche sui social network più diffusi al mondo: Facebook e Twitter. Una redazione costituita ad hoc si occuperà di filtrare il materiale testuale e audiovisivo che verrà inviato dagli utenti e provvederà ad animare le discussioni sul tema. A poche ore dall’apertura dei due spazi, c’erano già oltre 200 utenti collegati alla pagina Facebook e più di 100 follower su Twitter.

Una campagna web 2.0 portata avanti in modo congiunto dal Ministero della Salute, dal CNT e dalle Associazioni – su un tema così rilevante da un punto di vista socio-sanitario come quello della donazione e del trapianto d’organi – rappresenta una novità assoluta.


Fonte: Ufficio stampa Ministero della Salute


(Newsletter inviata il 28 maggio 2012)

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